Our Story and Mission

HINOKI- Japanese Cypress (Sun Tree)

“Forest bathing is all about the smells, the visuals, sounds (the leaves crunching under your feet).  Notice how a tree sways in the wind. Run your hands over its bark. Take in its citrusy scent. As a society we suffer from nature deficit disorder, but studies have shown that spending mindful, intentional time around trees can promote health and happiness.” -Forest Bathing; Dr. Qing Li

The concept of getting back to basics and valuing what is meaningful in life, was a powerful one to us. This doesn't just stop with one's mindset, but also that of one's surroundings. 
Our clothing & home choices tell a story about who we are, aspire to be, and what we want others to think about us. They support and empower, bring joy, spark creativity, and inspire others. Hinoki helps craft that story…

We choose each item to please our senses. The delicate hand of a fine fabric, the lovely scent of a candle burning, the lively music playing in the background and the visual pleasure of a piece of art. Hinoki to us means focusing on the immersive experience that promotes joy and wellness, while giving back to nature and those around us, leaving only good things behind. 

We strive to strengthen our experience on this planet by valuing our artisans, other small businesses, and the communities around us, all without causing damage to our precious surroundings. 

Giving Back
Hinoki is committed to our community. We are always looking for ways to make a positive impact:

Kondo your closet (for a credit)! 

Select 'clothing recycle program' and add the size bag you want to your cart and checkout. The bag will be shipped to you! Fill'r up with gently used, pre-loved (...or not so loved) items*, seal it and ship it in the pre-labeled bag. That's it!  Upon receiving the bag a credit will be issued for a future purchase. We will find a new life for your old loves (not your ex's) one way or another. 

*Qualifying items: lightly worn, non-damaged apparel (think shirts and pants. No socks and undies, please...cause ew).

Community Giveback

As a women and veteran owned business, we are passionate about seeing other minority owned business succeed as well. A portion of our end of year sales and products goes back to help our community members and other small minority-run businesses thrive.