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Organic Cotton • Insulated • Machine Washable
An insulated lunch bag that carries like a clutch, in seven colors.

The Hinoki Journal

A lunch bag you'd carry anyway.

The shape is the trick — short top handles, a neat domed body and a removable strap, so it reads as a small bag rather than a lunch container. The insulation is recycled polyester felt rather than a stiff foam shell, which means it keeps food cool but still folds and packs soft, and the whole thing goes in the washing machine when something inevitably leaks. Organic cotton outside, two slip pockets inside for the things that otherwise end up at the bottom.

Why It Found Its Way to Hinoki

Lunch bags are usually ugly, wipe-clean and full of plastic. This one is GOTS-certified organic cotton, made in a family-run facility, and free of PVC, BPA, phthalates and PFAS — which matters more than usual for something food sits in every day.

Features

  • Insulated with recycled polyester felt — no stiff foam shell
  • Removable, adjustable strap: wear it on the shoulder, carry it as a clutch, or tuck it into a larger bag
  • Two interior slip pockets
  • Premium YKK zipper
  • Machine washable

Details

  • Colors: Fig, Cherry Tomato, Cobalt, Cypress, Gingham Sky, Shirt Stripe, Tiny Roses
  • Dimensions: 8.5" W x 8" H x 6" D (22 x 20 x 15 cm)
  • Body: 100% GOTS-certified organic cotton
  • Lining: 100% recycled polyester, OEKO-TEX certified, food-safe and water-resistant
  • Insulation: recycled polyester felt
  • Dyed and printed with GOTS-certified, non-toxic dyes
  • Free of PVC, BPA, phthalates, heavy metals and PFAS
  • Handmade in a GOTS-certified, family-run facility

✦ Amy's Styling Tip

Take the strap off and it's a clutch you can carry into a meeting without anyone knowing it's your lunch. The solids are the safe buy; Tiny Roses and Gingham Sky are the ones people comment on.

Hinoki Care Suggestions

Machine wash and air dry. Wipe the lining out between uses and it'll need washing far less often.

About the Maker

Fluf makes everyday bags in organic cotton, built around non-toxic materials!

We were drawn to Fluf because they treat bags as something worth making properly. It's exactly the kind of useful, made-to-last object we love bringing to our Foragers.

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Everday Clutch/ Lunch Tote

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Organic Cotton • Insulated • Machine Washable
An insulated lunch bag that carries like a clutch, in seven colors.

The Hinoki Journal

A lunch bag you'd carry anyway.

The shape is the trick — short top handles, a neat domed body and a removable strap, so it reads as a small bag rather than a lunch container. The insulation is recycled polyester felt rather than a stiff foam shell, which means it keeps food cool but still folds and packs soft, and the whole thing goes in the washing machine when something inevitably leaks. Organic cotton outside, two slip pockets inside for the things that otherwise end up at the bottom.

Why It Found Its Way to Hinoki

Lunch bags are usually ugly, wipe-clean and full of plastic. This one is GOTS-certified organic cotton, made in a family-run facility, and free of PVC, BPA, phthalates and PFAS — which matters more than usual for something food sits in every day.

Features

  • Insulated with recycled polyester felt — no stiff foam shell
  • Removable, adjustable strap: wear it on the shoulder, carry it as a clutch, or tuck it into a larger bag
  • Two interior slip pockets
  • Premium YKK zipper
  • Machine washable

Details

  • Colors: Fig, Cherry Tomato, Cobalt, Cypress, Gingham Sky, Shirt Stripe, Tiny Roses
  • Dimensions: 8.5" W x 8" H x 6" D (22 x 20 x 15 cm)
  • Body: 100% GOTS-certified organic cotton
  • Lining: 100% recycled polyester, OEKO-TEX certified, food-safe and water-resistant
  • Insulation: recycled polyester felt
  • Dyed and printed with GOTS-certified, non-toxic dyes
  • Free of PVC, BPA, phthalates, heavy metals and PFAS
  • Handmade in a GOTS-certified, family-run facility

✦ Amy's Styling Tip

Take the strap off and it's a clutch you can carry into a meeting without anyone knowing it's your lunch. The solids are the safe buy; Tiny Roses and Gingham Sky are the ones people comment on.

Hinoki Care Suggestions

Machine wash and air dry. Wipe the lining out between uses and it'll need washing far less often.

About the Maker

Fluf makes everyday bags in organic cotton, built around non-toxic materials!

We were drawn to Fluf because they treat bags as something worth making properly. It's exactly the kind of useful, made-to-last object we love bringing to our Foragers.

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